An interesting article was published on Wednesday on Forbes.com which showed that paper based content is very much still relevant today. Despite the culture shift to digital media, the article outlines that neuroscience research demonstrates the unique advantages of paper-based content and ads for engaging the brain. In addition, the article pointed at how several studies show that print marketing, such as direct mail, is easier to understand, more memorable, and activates emotional processing, making it more impactful than digital media.
Read the whole article at here.