Press Release : PPLA
Washington, D.C. (July 1, 2024) – Today, the Pharmaceutical Printed Literature Association (PPLA) is highlighting a recent report from the American Heart Association (AHA) demonstrating the healthcare inequities between urban and rural areas in the United States. The healthcare challenges rural communities face will only be exacerbated if prescription medication information is provided in a digital format requiring reliable internet access and a smartphone – disproportionately harming rural communities.
The AHA report states:
- On average, the life expectancy of rural Americans is about 2.5 years less than urban Americans.
- Rural Americans are more likely to prematurely die from heart disease and stroke.
- Rural areas have far fewer hospitals and doctors.
With many rural communities lacking broadband access, millions of rural Americans have to rely on printed prescription medication information (PMI) to ensure they are taking their prescription medications safely and effectively. If PMI goes digital, millions of Americans would not be able to access that information online, adding yet another healthcare challenge. Additionally, the Federal Communications Commission’s (FCC) Affordable Connectivity Program, which helped provide broadband for 1-in-6 American households, expired April 2024.
The National Rural Health Association (NRHA) highlighted how a lack of broadband access contributes to poorer health outcomes for rural Americans: “Broadband is considered a superdeterminant of health due to its significant impact on education and employment opportunities. The growing digital divide traps disconnected rural individuals in poverty and limits access to health services and information.”
The Patients’ Right to Know Their Medication Act (H.R. 1173) introduced by Reps. Earl L. “Buddy” Carter (R-GA), Bruce Westerman (R-AR), Jared Golden (D-ME), and Dutch Ruppersberger (D-MD) would ensure that all patients have access to clear, printed PMI. With accessible PMI attached to all prescription drugs, rural patients will be better equipped to take control of their health.
The Pharmaceutical Printed Literature Association
Chartered in 2001, the PPLA serves as the voice for our members, advocating for patient safety and risk communication by fighting to keep information on paper and readily accessible for patients and caregivers. This information helps drive the patient involvement model of health care, helping patients get the maximum benefits from the powerful drugs they take while minimizing risk.
For more information about PPLA, click here.